Technical SEO
Technical SEO
Trading and investment education provider dedicated to helping everyday Australians gain control of their financial futures..
Year :
2024
Industry :
Trading
Client :
Austalian Investment Educaion
Project Duration :
3-4 weeks
Problem :
The Australian Investment Education website faced several technical SEO issues impacting its crawlability, performance, and search visibility. These included multiple internal and external 404 errors, duplicate and overlong H1/H2 tags, missing or oversized images without alt text, non-WebP image formats, and meta descriptions that were either missing or exceeded the character limit.
You can visit the link for my audit:
https://docs.google.com/spreadsheets/d/1moP5Y9BnaqYVSjJiBlUkcmFXgfvyT88wMU58Bjehvc4/edit?usp=sharing
Solution :
Using the Screaming Frog SEO Spider tool, I conducted a full technical audit to identify and prioritize errors. I implemented 301 redirects for all 404 pages to relevant live pages with matching or similar content. Images were resized, optimized, and converted to WebP format to improve page speed and user experience. I also refined headings and meta descriptions, ensuring they followed best practices for character limits, keyword inclusion, and hierarchy.
Challenge :
Balancing technical optimization with user experience was the main challenge. Some structural changes such as modifying H1 and H2 tags, required careful adjustment to preserve the site’s content flow and brand tone while improving SEO performance. Ensuring that redirects and meta updates didn’t affect existing analytics or tracking data also required detailed testing and coordination.
Summary :
After implementing these technical SEO fixes, the website achieved faster load times, improved crawlability, and enhanced on-page structure. Search engines could better understand and index content, reducing error rates and improving user experience. These optimizations collectively strengthened the site’s SEO foundation, positioning Australian Investment Education for higher visibility and better ranking potential in future content campaigns.
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Technical SEO
Technical SEO
Trading and investment education provider dedicated to helping everyday Australians gain control of their financial futures..
Year :
2024
Industry :
Trading
Client :
Austalian Investment Educaion
Project Duration :
3-4 weeks
Problem :
The Australian Investment Education website faced several technical SEO issues impacting its crawlability, performance, and search visibility. These included multiple internal and external 404 errors, duplicate and overlong H1/H2 tags, missing or oversized images without alt text, non-WebP image formats, and meta descriptions that were either missing or exceeded the character limit.
You can visit the link for my audit:
https://docs.google.com/spreadsheets/d/1moP5Y9BnaqYVSjJiBlUkcmFXgfvyT88wMU58Bjehvc4/edit?usp=sharing
Solution :
Using the Screaming Frog SEO Spider tool, I conducted a full technical audit to identify and prioritize errors. I implemented 301 redirects for all 404 pages to relevant live pages with matching or similar content. Images were resized, optimized, and converted to WebP format to improve page speed and user experience. I also refined headings and meta descriptions, ensuring they followed best practices for character limits, keyword inclusion, and hierarchy.
Challenge :
Balancing technical optimization with user experience was the main challenge. Some structural changes such as modifying H1 and H2 tags, required careful adjustment to preserve the site’s content flow and brand tone while improving SEO performance. Ensuring that redirects and meta updates didn’t affect existing analytics or tracking data also required detailed testing and coordination.
Summary :
After implementing these technical SEO fixes, the website achieved faster load times, improved crawlability, and enhanced on-page structure. Search engines could better understand and index content, reducing error rates and improving user experience. These optimizations collectively strengthened the site’s SEO foundation, positioning Australian Investment Education for higher visibility and better ranking potential in future content campaigns.
More Projects
New release
Preview
Technical SEO
Technical SEO
Trading and investment education provider dedicated to helping everyday Australians gain control of their financial futures..
Year :
2024
Industry :
Trading
Client :
Austalian Investment Educaion
Project Duration :
3-4 weeks
Problem :
The Australian Investment Education website faced several technical SEO issues impacting its crawlability, performance, and search visibility. These included multiple internal and external 404 errors, duplicate and overlong H1/H2 tags, missing or oversized images without alt text, non-WebP image formats, and meta descriptions that were either missing or exceeded the character limit.
You can visit the link for my audit:
https://docs.google.com/spreadsheets/d/1moP5Y9BnaqYVSjJiBlUkcmFXgfvyT88wMU58Bjehvc4/edit?usp=sharing
Solution :
Using the Screaming Frog SEO Spider tool, I conducted a full technical audit to identify and prioritize errors. I implemented 301 redirects for all 404 pages to relevant live pages with matching or similar content. Images were resized, optimized, and converted to WebP format to improve page speed and user experience. I also refined headings and meta descriptions, ensuring they followed best practices for character limits, keyword inclusion, and hierarchy.
Challenge :
Balancing technical optimization with user experience was the main challenge. Some structural changes such as modifying H1 and H2 tags, required careful adjustment to preserve the site’s content flow and brand tone while improving SEO performance. Ensuring that redirects and meta updates didn’t affect existing analytics or tracking data also required detailed testing and coordination.
Summary :
After implementing these technical SEO fixes, the website achieved faster load times, improved crawlability, and enhanced on-page structure. Search engines could better understand and index content, reducing error rates and improving user experience. These optimizations collectively strengthened the site’s SEO foundation, positioning Australian Investment Education for higher visibility and better ranking potential in future content campaigns.
More Projects
New release
Preview